Why True Blue Is Different … and Better

Experienced Agents

From a customer’s perspective, two things make True Blue Life Insurance unique: the agents you deal with, and the process of getting your insurance policy.
Our insurance agents are dedicated, experienced professionals, not kids in headsets with daily production quotas. They all have at least 10 years of experience. Many of them have a background in managing and operating their own insurance agencies and sales staffs.
At True Blue, we share a passion for communicating accurate information to our clients. Most important, we listen. When you have a True Blue agent working for you, you’ve added a valuable member to your financial advisory team. The counsel we offer you is driven by your individual needs, goals, and finances.
The knowledgeable, professional nature of our staff has helped us develop a client-centered and client-driven process that we feel is unique to our industry.

Best Prices, Best Companies, Fastest Approval

At True Blue, we take the time to explain why it’s important to get an accurate quote. And, we use everyday language that’s easy to understand.
We’ll tell you up front about the penalties that can be incurred if you’re declined. We’ll also work with you to implement the best available strategies for moving forward. Of course, if you’re a perfectly healthy individual who has never had any medical issues and you know exactly what you want, you’ll love doing business with us too.
It’s our job to get you the best price, the best-rated company, and the quickest approval possible — and we’re very good at our job. One reason is that we have access to 99 percent of all A-rated insurance carriers. Another is that we know exactly which companies will give you what you want.
Our agents have put a lot of effort into developing True Blue’s reputation with insurance companies and their underwriters. Having access to senior underwriters can clarify whether you’ll get approved and/or the likely price you’ll pay. This extra step represents real value — something our competitors simply don’t offer.

Customer Service Above Profits

The current product distribution model for life insurance emphasizes volume at the expense of good, old-fashioned customer service. Typically, high-performing telemarketing “closers” are valued more than seasoned veterans who take the time to ensure that customers understand all of their options.
Unfortunately, the “hire in masses, train in classes, and fire their asses” approach that most call centers use is effective and profitable. It also often results in low-ball quotes, bait-and-switch practices, declines, poor service, and, ultimately, an unsatisfactory customer experience.
By comparison, with True Blue you’ll:

  • Enjoy an experience in which you understand the product you purchase
  • Receive a quote that, 91 percent of the time, is your actual cost
  • Have a policy issued and delivered within the time frame the agent specifies

So, even though you’re doing business with an online brokerage, it WILL be different for you when you choose True Blue.

Your Values, Your Goals, Your Objectives

Our founder and CEO, Brian Greenberg, says the only difference between getting insurance through him today versus in 1994 is that:
“I’m not in your living room having you sign a 30-page paper application. The service, the quality of the insurance companies, and the ethical commitment to the client are still the same.
You’ll have the opportunity to build a relationship with your True Blue agent and our staff. In fact, we’ll treat you like family. That’s because we’re more than agents. We’re a community of dedicated folks who share the same values, goals, and objectives — chiefly, providing customer service at a level of excellence that’s unsurpassed by any other agency.
Of course, anyone can say that, so please take a look at our reviews. We couldn’t get the high volume of praise and positive feedback we do if it wasn’t really true.
With True Blue, you have a friend to help you get your life insurance. Call us today at 1.866.816.2100.
True Blue Life Insurance is an independent life insurance agency representing over 50 of the best life insurance companies nationwide.